Soft2Bet is not just another company in the crowded online gaming universe. Since its launch in 2016, it has evolved from a startup with an ambitious idea to becoming one of the most recognised technology providers in the iGaming sector globally. And it has done so at a speed that would make many blush. If you have ever wondered who is behind some of the strongest casino and sports betting platforms on the market, the answer often bears the mark of Soft2Bet.
The company operates under a dual model: it is both a B2B provider for operators worldwide and a B2C operator with its own casino and betting brands. That's like being the chef who designs the menu and the owner of the restaurant. Two worlds that clash in many companies, but Soft2Bet has managed to combine them with remarkable skill.
Who Founded Soft2Bet and What Was Their Vision
The company was founded in 2016 by Uri Poliavich, with a clear objective from day one: to transform the online gaming experience through next-generation technology. It wasn't just about launching another casino with the same old slot machines, but about rethinking from scratch how players interact with platforms.
Under Poliavich's leadership, the company grew rapidly and accumulated accolades that validate its position in the sector. At the Global Gaming Awards EMEA 2025, Soft2Bet won three significant awards:
- Executive of the Year, awarded to Uri Poliavich himself
- Platform Provider of the Year
- Product Launch of the Year, for its MEGA platform
Not bad for a company that, on paper, is still relatively young. Although in iGaming, nine years is almost an eternity.
What is MEGA and Why It Changes the Game
If there is one product that defines Soft2Bet at this moment, it is MEGA (Motivational Engineering Gaming Application). Launched in 2023, this gamification solution is, without exaggeration, one of the most groundbreaking proposals the sector has seen.
The underlying idea is simple yet powerful: player loyalty cannot rely solely on bonuses and free spins. Everyone does that, and frankly, it’s boring. MEGA introduces video game mechanics into the casino or betting experience: building virtual cities, customisable avatars, achievements, missions, and a dynamic rewards system that adapts to each user's behaviour.
What Results Has MEGA Shown in Real Operators
The data Soft2Bet has on the impact of MEGA is not empty marketing; it is backed by its deployment in active operators:
- 4 times more screen time from players
- 65% increase in Net Gaming Revenue (NGR)
- 50% more in average deposit amount
- 45% increase in ARPU (average revenue per user)
An operator that integrates MEGA not only improves specific metrics: it completely transforms the retention curve of its player base. The difference between a platform with MEGA and one without it is comparable to that between an app that sends personalised notifications and one that sends the same generic email to everyone. The results speak for themselves.
How MEGA Integrates into an Existing Platform
One of the keys to MEGA is its modular design. It does not force the operator to throw away their platform and start from scratch. It integrates over what already exists, allowing functionalities to be activated or deactivated according to the market, target demographics, or each brand's strategy. The operator chooses which mechanics to enable and which not. Total flexibility, without unnecessary technical friction.
Soft2Bet's B2C Brands
Soft2Bet not only sells technology to third parties; it also manages its own portfolio of casino and betting brands, each designed with its own identity and adapted to the local market where it operates:
- Betinia (Denmark and Sweden)
- Campobet (Denmark and Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
Each brand operates with local language support, a selection of games tailored to regional tastes, and a differentiated value proposition. It’s not a copy-paste with another logo: there is real localisation work behind each one.
B2B Solutions for Operators
For operators looking to build or scale their iGaming business, Soft2Bet offers a package of solutions that covers virtually the entire spectrum of needs:
- Customisable frontend to create unique user experiences
- Integrated casino solution with over 12,500 games from hundreds of providers
- Sportsbook solution with over a million live events per year
- Advanced PAM system (Player Account Management)
- Managed services: customer support, risk management, and regulatory compliance
- Payment integration with over 70 methods available in more than 20 languages
It is, in essence, a complete kit for an operator to launch into the market without needing to build each piece from scratch. The restaurant analogy is useful again: Soft2Bet is the one who delivers the equipped kitchen, the tested menu, and the reservation system. You provide the premises and the drive.
Licenses, Markets, and Regulatory Compliance
Soft2Bet operates with 22 active licenses in 12 jurisdictions, which is no small feat in a sector where regulation is becoming increasingly stringent. Its regulated markets include Ontario, Mexico, Greece, Sweden, Romania, and Denmark, among others.
The company maintains teams dedicated to compliance management, fraud detection, and responsible gaming. This is not corporate rhetoric: operating under the strictest licenses in the world requires having these processes well-oiled. Additionally, it is subject to regular audits by multiple regulatory bodies, adding a layer of transparency that the sector appreciates.
Soft2Bet Invest: The €50 Million Fund for the Future of iGaming
In July 2024, the company took a step that few companies of its size dare to take: it launched Soft2Bet Invest, a €50 million investment fund aimed at supporting innovative projects in iGaming and casual gaming.
The initiative is not just about financial profitability; it is designed to be a springboard for entrepreneurs and companies with disruptive ideas that need both economic and strategic backing. Two months after the launch, in September 2024, the fund was recognised with the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. Not a bad debut.
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