An Unmatched Musical Journey
This weekend, the Fairgrounds of Torrejón de Ardoz will become the stage for the elrow Town Festival, an event that promises to be an explosion of music and creativity. With the participation of renowned artists such as Adrián Mills, Luciano, Fátima Hajji, Joris Voorn, and Paco Osuna, it is expected to gather more than 35,000 attendees seeking a unique experience.
Juan Arnau, founder and Chief Global Brand of elrow, emphasizes that this festival is not just a musical event; it is an immersive experience where each attendee becomes an active part of the show. “We want to open minds and create different decorative and musical universes so that everyone feels welcome,” explains Arnau. Musical diversity will be one of the pillars of the festival, with stages dedicated to genres such as techno, house, disco, and even flamenco with a special performance by Macaco.
As elrow has grown to become a global phenomenon with a presence in 80 cities around the world and over 700,000 tickets sold, its choice of Torrejón is no coincidence. “Madrid has taken on significant dimensions as a cultural capital and we are happy to contribute to that,” states Arnau. The brand has deep roots in the Community of Madrid, where it began its journey over 15 years ago.
Apart from entertainment, elrow is committed to adding value to the cities that host its festivals. “We have been in the entertainment world for 150 years and our mission has always been to make the audience enjoy,” notes Arnau. This approach has allowed elrow to evolve from small parties to large international festivals.
Unlike other festivals where headliners are paramount to attract audiences, elrow prioritizes the emotional connection between artists and attendees. “What’s important is to create a family atmosphere where everyone is equal and enjoys together,” emphasizes Arnau. This inclusive philosophy is what distinguishes the festival and makes it a place where everyone can find their space.
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