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The Bad Bunny Phenomenon: Cardboard Cameras and the Viral Exchange Taking Madrid by Storm

Bad Bunny's concerts in Madrid spark a craze for luminous cameras and a viral exchange among fans.

Rodrigo PeláezRodrigo Peláez· · 2 min read

The Craze for Luminous Cardboard Cameras

Bad Bunny's concerts in Madrid have unleashed a genuine frenzy among attendees, who are not only looking to enjoy the show but also to get their hands on one of the coveted event items: the luminous cardboard cameras. These cameras, which are handed out to fans upon entering the Estadio Metropolitano, have become a symbol of the Debí tirar más fotos tour, generating unprecedented demand.

In order to obtain a camera, many fans arrive hours early at the venue. “People try to get there as early as possible to get the camera, because there aren’t enough for everyone,” comments one attendee. The distribution takes place right after security checks and has become an almost sacred ritual for the artist's followers.

As the tour progresses, the resale of these cameras has proliferated on platforms like Wallapop and Vinted, where some users are offering up to 350 euros for an original camera. This phenomenon has led social media to flood with tutorials on how to maximise their use after the concert.

Not only are the cameras at stake; an interesting digital exchange has also emerged among attendees. During the concert, some young people ask others to record songs with their high-end mobile phones. “They saw us with an iPhone 17 and asked us to record several songs,” recounts another attendee. These videos are instantly shared via AirDrop, creating an informal network of collaboration among strangers.

Despite the festive atmosphere, not everything is positive. Tickets are also part of this parallel circuit; one attendee recounts how her friend was scammed out of 170 euros while trying to get another ticket after reselling hers for 300 euros due to an unforeseen circumstance.

Bad Bunny's influence goes beyond music. The fashion related to his concerts has exploded thanks to collaborations like the Bad Bunny x Zara collection, as well as affordable alternatives available on platforms like Shein or TikTok Shop. One fan shares her experience: “We bought T-shirts with the initials DTMF for 11 euros each when they cost over 45 on the official site.” This trend reflects how the cultural phenomenon generated by Bad Bunny impacts all aspects related to his concerts.

Rodrigo Peláez

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Rodrigo Peláez