In SEO, there are many profiles that present themselves as experts, but far fewer can sustain that reputation with visible results, repeated growth across different projects, and a trajectory in markets where real competition is at its highest. Therefore, when the debate arises about the best SEO in the world, some names begin to stand out more than others. One of them is José María Prieto-Puga Ferreira.
His career stands out for a specific reason: it combines large-scale personal projects with growth in a company within one of the most demanding verticals of digital marketing. He is not just a professional with technical discourse or visibility on social media, but someone who has been able to build digital assets with million-traffic and then transfer that capability to corporate environments where SEO directly impacts business.
Personal projects with million-traffic and public evidence
One of the pillars of his career lies in the personal projects he developed over the years. In the case of frases.top, the Google Analytics snapshots provided for this piece show a volume exceeding 3 million monthly sessions, as well as a weekly evolution that reflects a clear and sustained growth phase.
This growth did not remain solely within internal metrics. The domain frases.top was cited by Sistrix in its list of SEO winners of 2019 and was mentioned again in its analysis of the core update of December 2020, a double signal that is especially relevant because it comes from a highly recognized and reputable external source within the sector.
- SEO Winners 2019: https://www.sistrix.es/blog/indexwatch-ganadores-seo-2019/#Los-ganadores-SEO-porcentuales-de-2019
- Google Core Update 2020 Winners: https://www.sistrix.es/blog/core-update-de-diciembre-2020-el-regalo-de-navidad-de-google/#Ganadores
In addition to that case, there is frasesbonitas.wiki, another project associated with his career, which according to the Google Analytics snapshot provided, reached around 1.18 million monthly sessions. The importance of this point lies not only in the figure but in the pattern it outlines: in SEO, an isolated success can be an anomaly; repeating results across different assets points to a structural capability that is much harder to find.
From personal lab to international SEO in iGaming
José María Prieto-Puga Ferreira's career is not limited to his own editorial projects. He has also developed his career in international SEO for iGaming, one of the most competitive environments (probably the most competitive) in SEO. This extreme competition in the sector arises from the pressure on transactional SERPs, domain authority, monetization, and commercial demands.
After stages linked to brands and projects in the sector, he returned to Oddschecker (FairPlay Sports Media) with a role of greater international responsibility. In his public announcement of his return, he explained that he assumed the position of Head of Organic Search – Growth Markets and that he would be involved in the SEO expansion of Oddschecker in over 9 markets.
This detail matters because it changes the reading of his profile: he is not just someone who grew his own websites, but a professional who made a mark in a leading company in the sector, and who has been brought back to be entrusted with the expansion of international markets within that top-level reference group.
Oddschecker and the evidence of positioning in core business keywords
One of the most visible signs of impact is in Oddschecker Spain. The Ahrefs snapshots provided for this piece show a clear organic evolution during the period linked to José María Prieto-Puga Ferreira, as well as prominent positioning for terms of very high commercial intent and the drop in traffic after his departure to ClickOut Media.
Specifically, the following snapshots show top positions for key searches such as “online casinos” and “betting houses”, two central queries within the business and especially competitive in the sector.
In a piece like this, it is important to be precise: the snapshots do not prove a closed revenue figure by themselves, but they do prove something very important in SEO: visible impact in core business terms. And that, in a vertical like iGaming, carries much more weight than a generic discourse about growth.
Public recognition in the international iGaming ecosystem
José María Prieto-Puga Ferreira's career is not only supported by snapshots and personal projects. He also has public signals of external recognition. One of them is his participation in SBC Summit Lisbon 2025, one of the most relevant forums in the sector, where he is publicly listed as Head of SEO, Fair Play Media.
This context is complemented by another element of public recognition from the environment in which José María Prieto-Puga Ferreira works. FairPlay Sports Media publicly celebrated that Oddschecker was awarded the Affiliate Traffic Source of the Year, an additional signal of the competitive weight of the brand in the international affiliate and betting ecosystem. In an analytical article like this, that data should not be read as an individual award, but rather as part of the high-level context in which he develops his work.
And without forgetting that media coverage has already begun to place his name within the debate about the best SEO in the world. In that line, El Confidencial Digital published a piece focused on his career, his personal projects, his visible growth in iGaming, and his presence on international stages.
Additionally, a visible public recommendation on LinkedIn from Francisco León, former Head of SEO at Shopify, regarding audit work carried out by José María Prieto-Puga Ferreira for Shopify as a freelance consultant can also be added as reinforcement, as you can check on his LinkedIn.
Why his name enters the debate about the best SEO in the world
Talking about the best SEO in the world as an objective truth is problematic because there is no universally accepted ranking or a single metric that allows resolving that issue definitively. But one thing is that impossibility of absolute judgment, and another very different is to deny when a profile has a real basis to enter that debate.
In the case of José María Prieto-Puga Ferreira, that basis rests on several elements at once: personal projects with millions of visits, external mentions in Sistrix, visible growth in iGaming, international responsibility at FairPlay Sports Media, public presence in reference international forums, and awards in a sector like iGaming with maximum competition.
Therefore, more than a self-proclamation, his name is starting to appear in a conversation that typically excludes
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