A vibrant tribute to the Spanish capital
Las Rozas Village transforms into an artistic stage that pays tribute to Madrid's rich culture with its new campaign “Madrid. En vena”. This event, which opened on May 6, 2026, aims to capture the city's duality: traditional and contemporary, popular and sophisticated. The initiative is not only a visual celebration but also a sensory journey inviting visitors to immerse themselves in the vital pulse of the capital.
Throughout the Village, attendees can enjoy various artistic installations that reinterpret iconic elements of the Madrid imagination. From the carnation to the doughnuts, each piece dialogues with tradition while incorporating a modern approach. For example, “El Clavel de Abanicos”, a monumental floral installation made with fans, welcomes visitors and symbolizes the festive spirit present in local festivals and celebrations.
The gastronomy of Madrid also has a prominent place in this exhibition. In the Glass House, “¿Dónde está La Lista?” is presented, an installation dedicated to the famous 'listas' and 'tontas' doughnuts. This homage to the most emblematic sweet of the San Isidro festivities highlights not only its flavour but also its cultural significance as a symbol of traditional identity.
No less important is “La Banderilla”, a contemporary sculpture created alongside the renowned Kike Martínez. This installation elevates the ritual of the Madrid aperitif to the status of art, showing how everyday elements can transform into meaningful cultural expressions. Visitors will find unique banderillas scattered throughout the Village, each telling its own story.
The traditional bar also receives a special tribute with “Las Vistillas del Village”, where Diego Apesteguía recreates the typical visual aesthetic of Madrid bars using traditional lettering techniques. This installation highlights how these spaces are much more than places to drink; they are true community hubs filled with life and memory.
Through “El Azulejo”, homage is paid to the historic ceramic signs that adorn the streets of Madrid. This work reflects not only a family legacy since 1908 but also how each tile tells an essential part of the urban narrative.
Closing this artistic journey is “Postcard from Madrid”, an illustrative series created by Curro Suárez that transforms tourist postcards into contemporary graphic pieces. These works capture the energy and characteristic humour of Madrid, becoming emotional souvenirs for all who visit Las Rozas Village.
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