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Madrid Celebrates: Sonsoles Ónega Kicks Off San Isidro 2026

Sonsoles Ónega inaugurates the San Isidro 2026 festivities with an emotional speech in the heart of Madrid.

Daniel ZambranoDaniel Zambrano· · 2 min read

An Emotional and Cultural Speech

The journalist and writer Sonsoles Ónega has officially inaugurated the San Isidro 2026 festivities with an emotional speech that resonated in the Plaza de la Villa. In her address, Ónega not only celebrated Madrid's cultural richness but also highlighted its welcoming yet sometimes challenging character. With a mix of nostalgia and pride, she defined the Spanish capital as a city with a "woman's soul," emphasizing its ability to embrace all who arrive.

During the event, held last Thursday, May 7, at 19:00, Ónega expressed her "pride" and "fear" at the responsibility of representing a city that has been home to several generations of her family. "Madrid is the mother that gave birth to us, and for those who weren't born here, Madrid adopts like no other," she proclaimed to an enthusiastic audience.

Throughout her speech, the communicator evoked iconic places such as El Retiro, the Ateneo de Madrid, and Matadero Madrid, describing Madrid as "the dream of the provinces" and "the first time for the emigrant." One of the most applauded moments was when she summed up the duality of Madrid with a powerful phrase: "Madrid welcomes without looking at who," although she also acknowledged that "you have to be a vulture, not a dove, to live here."

Before the much-anticipated speech, attendees enjoyed the traditional Giants and Bigheads Parade, where iconic figures like Julián and Mari Pepa paraded through the historic centre to the sound of dulzaina and drum. This colourful spectacle marked the official start of a week full of celebrations across the city.

Closing this inaugural day with a golden touch, singer Rels B offered an exclusive listening of his new album Love Love Flakk, further enlivening the festive atmosphere in the Plaza Mayor. The festivities will continue to fill iconic spaces such as Las Vistillas and the Pradera de San Isidro with music, tradition, and popular culture.

Daniel Zambrano

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Daniel Zambrano