An exclusive gift for the club's loyal fans
In a move aimed at reinforcing the connection between Real Madrid and its supporters, Florentino Pérez has announced an innovative proposal that promises to change the way members identify with the club. Starting this year, each member will receive an exclusive official shirt annually, known as "the Socia", which will not be available for public sale.
This shirt will feature a special insignia, symbolising the unique status of members within the institution. The word "owner" will be present on each garment, becoming a visible distinction for those who truly belong to Real Madrid. This initiative not only aims to reward members but also to recognise their fundamental role in the club's history and success.
As time goes by, each member will be able to accumulate their own collection of unique and unrepeatable shirts. Each model will be different from the previous one, allowing fans to have a personal story linked to their membership in the club. According to statements from Pérez's candidacy, this represents "a personal story literally sewn to that of the club".
The proposal is part of a broader vision by Florentino Pérez: to place the member at the centre of Real Madrid. In a context where some advocate for a more commercial and less community-focused approach, Pérez reaffirms that the true heritage of the club is its 100,000 members. "Against those who would want a weaker Real Madrid," his team stated, "the candidacy claims the pride of belonging as the greatest strength of the institution".
Pérez is preparing to face a new electoral challenge this coming Sunday the 7th, where he will compete against Enrique Riquelme for the presidency of the club. With this innovative initiative in hand, he hopes to further consolidate his support among fans and demonstrate that his management is aligned with the needs and desires of those who make Real Madrid great.
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