A new benchmark in Spanish sport
LaLiga Hypermotion has proven to be a true magnet for audiences, establishing itself as one of the most followed competitions in the current sports landscape. In its decisive phase, the matches have reached astonishing figures that rival internationally renowned events.
During the last matchday, the encounters between UD Las Palmas and Málaga CF, as well as CD Castellón and UD Almería, managed to capture the attention of more than 451,000 viewers in total, according to data provided by Kantar. This figure not only highlights the interest in the competition but also places LaLiga Hypermotion on par with major sporting events such as Formula 1 and MotoGP.
The match between UD Las Palmas and Málaga CF was particularly noteworthy, attracting over 309,000 viewers. This encounter was just 32,000 viewers shy of the prestigious Monaco GP, which reached 343,000 viewers, and nearly matched the MotoGP Hungary GP with 311,000 viewers. Additionally, it significantly surpassed the Roland Garros final broadcast by Eurosport, which gathered 238,000 fans.
As LaLiga Hypermotion moves towards its conclusion, its ability to maintain high audiences is reaffirmed even in a month where the Primera División usually has less activity. The competition offers an exciting mix of promotions and relegations that keeps fans on the edge of their seats, turning each matchday into a premium event.
Given this growing popularity, LaLiga Hypermotion establishes itself as a crucial asset for operators and sports platforms. Its ability to attract massive audiences reinforces the value of the sports package offered during this critical period of the football year.
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